Bauer and Sport Media partnership



Bauer chooses Sport Media Marketing and its network to distribute an innovative visor to properly protect players, players, parents, volunteers and staff in arenas in Canada. Unite to play and win against COVID-19.

Boucherville, June 18, 2020 – The company Bauer Hockey Ltée has decided, in collaboration with the leader in sports marketing in Quebec, which is celebrating its 25th anniversary, Sport Média Marketing and its partners across Canada to help ensure a return safe hockey in our arenas and sports complexes in Quebec and Canada.

This new visor attaches with a sub without a sports cap and is intended to protect off-ice players, their parents, volunteers and workers. It is very comfortable, light and anti-fog, the young athlete can run and train with because it is specific and safe. Mr. Dan Bourgeois Vice-president of product innovation at Bauer confirms: “The new products launched this week are all tested and meet North American standards according to the ANSI standard”.

Strategically, Bauer and Sport Media Marketing, the official distributor, are pooling their expertise to better protect young people, parents, volunteers from hockey associations and arena employees for the return of hockey to our arenas across Canada. According to Mr. Alex Depatie President and CEO of Sport Media Marketing: “We are delighted with this partnership because we want to make a difference and also help arena managers in their soon reopening: help them with a Quebec product” .

The Quebec Association of Arenas and Recreational and Sports Facilities strongly recommends the product to their members and all those who will be frequenting the arenas again very soon, says Mr. Marc-Emile Dionne. The Bauer Company, one of North America’s leading manufacturers of hockey equipment, has put its traditional operations on hold to design and produce face protectors for frontline workers treating patients with COVID-19.